Marketing is the link between the producers, products and people.
It includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour, branding, and advertising and promotions - each of which can be applied globally.
Research and product development and management are just as pertinent in Japan as in London, Italy or NZ. Markets are different, but marketing is universal and applicable to a job in any part of the world.
The major is available for the Bachelor of Commerce (BCom).
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Did you know?
Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved.
Marketing has a role to play in your choice of hair salon, washing powder or car, and even the TV programmes you watch. Even your curriculum vitae is part of a marketing programme to communicate certain aspects of yourself to an employer.
Marketing management also means understanding the processes that are involved when people make decisions about what and how and why they consume.
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Career opportunities
Being such a broad-based discipline, marketing graduates find themselves well-equipped to work in a variety of roles within organisations large and small, ranging across the private, public and not-for-profit sectors.
Like some of our former graduates, you may end up as part of a formal marketing graduate-training programme with such well-known companies as Nestle, L'Oreal or Tip Top.
Or you may choose to work for a smaller organisation offering equally stimulating career opportunities, ranging from sales to advertising or market research to market analysis.
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Further info
Please visit our website:
Write to or visit:
Department of Marketing
level 6, Commerce Building
University of Otago
PO Box 56, Dunedin |
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