Communication Studies focuses on the role of media in the social world. It's concerned with how media are used at individual, group, regional, national and global levels to achieve important or valued purposes.

 

Media uses are assessed critically with concern about intended and unintended, desirable and undesirable consequences for individuals, nations, and the world. Strategies for using media effectively and ethically are considered.

 

This major is available for the Bachelor of Arts (BA).

 

Communication has come to play a very central role in our daily lives. The range of communicative activities is truly stunning, from our daily interactions with other people to an increasingly diverse range of mediated communication.

 

During the past decade, the internet and cell phones have joined television to fill much of our leisure time. At work, communication media also play increasingly important roles.

 

The ability to understand and fully utilise the emerging capabilities of media technology is central to a growing number of careers.

 

Graduates work in a variety of fields, including mass media, journalism, education and training, advertising, government institutions, media administration, media policy analysis, personnel management, sales, public relations, tourism, and some pursue post-graduate studies.

 

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For advice please contact a University Liaison Officer.

 

Email: mfco@otago.ac.nz

 

Write to or visit:

Department of Media, Film & Communication

6th floor, Richardson Building

University of Otago

PO Box 56, Dunedin